STOP has one goal: TO HELP YOU BUILD A COMPANY. We've been building restoration companies with our restoration marketing consulting since 1971 - in the franchise format since 1996. STOP is a restoration franchise you can bet comes with plenty of real world experience. We know the short cuts, and we also know what you can't short cut while building a restoration franchise of your own.
A cleaning and restoration firm can approach success from two different sides. Some choose to market their restoration services to the retail buyer. This requires big expenses for yellow page ads, newspaper and billboard advertising, etc. Insurance companies don't favor firms that make this attempt to "short-cut" or to "spike" insured losses in this way, and often remove these companies from jobs halfway through their work.
Most evident in this approach is that repeat customers are rare since a homeowner will not likely have another fire or water damage problem in their lifetime. We call this a "doing jobs" approach, as opposed to the following marketing approach that allows one to "BUILD A COMPANY." You won't build a restoration company with one-shot customers... not if you're working smart.
It is a commonly known fact that large, highly successful restoration companies specialize in serving not only the victims of disaster, but also cater to insurance companies that pay (and recommend contractors) for restoration work. This approach requires a very deliberate and sophisticated marketing system. STOP marketing training and support focuses on insurance companies and other viable sources of work and will separate you from unprofessional competition. The best news: You will develop relationships in the insurance industry (and others) that will continue to feed you consistent work and give you endless opportunities for growth throughout your career. Logical?! Heck yes. And this is working smart as a restoration company owner.
Marketing systems and creativity have been the foundation of our consulting work since 1971. Get started with your own STOP franchise and you'll soon understand and believe in a traditional, often heard STOP phrase: Marketing fixes everything.
